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Search Engine Marketing relies on your knowledge of search engine behavior and this article on Twitter SEO Tips  will help you better understand this behavior. Search Engine Optimization or, SEO, can only begin when you understand how search engines work.

 

Twitter SEO Tips: Keyword Relevance

 

Search engines like Google, Yahoo, and Bing use keywords to find the relevance of the search topic when a user types it in the search box.  Websites are then displayed by their "relevance" to this keyword. In other words - the more relevant use of the keyword on a website - the higher the ranking of that site in the search results. This fact is detrimental to web pages to be displayed at the top of the search listings. For example, if your page is ranked number 99 in the search results for "fine dining in Akron" the less chance someone will see your site and click on it. The goal is of search engine ranking is to be ranked in the top 10 for search results for this particular topic. Having a relevant tweet on twitter can boost your webpage ranking for that keyword. This brings us to the topic of real time searches.

 

Twitter SEO Tips: Real Time Searches

 

SEO new comers who are trying to learn the basics of search engine optimization are at a disadvantage when they are fed "tweets" that consist of old SEO techniques or information that may be completely wrong.  Twitter is updated constantly and all tweets are in real time. In this way we can depend on twitter for real time web data and use it as a real time search engine, now is a great time to take a closer look at your Twitter presence.

This alone gives relevance to your topic according to search engine ranking. Fresh and new information regarding a particular keyword gets another "notch" up in the page ranking. This info will be displayed over old information that has been sitting around on the web for weeks or even longer. That said, search engine optimization is not an exact science it's impossible to give advice that is 100% correct and will always result in top search rankings.  The most important thing to remember is to keep working your keyword strategy, learn more each day, and implement the strategies you've gleaned

 

Twitter SEO Tips: Using "HashTags"

 

"A hashtag is similar to other web tags- it helps add tweets to a category.  Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag, like : #Twitter SEO Tips, #GoodFriday, #bullfighting.  Hashtags can occur at any point in the tweet: some people just add a # before a word they're using". Even though hashtags aren't an official feature Twitter provides, their popular usage is usually visible on Twitter Search, which traditionally has a hashtag term in trending topics.

 

Start using hash tags right away to get the most benefit. Using hash tags can assist Google bot by telling it that your content is relevant for a particular search term.  And Google loves relevancy which is why we are now seeing more search results that are coming directly from Twitter feeds.  So not only will this help you in Twitter's own search function, but also, and more importantly, it could give you a massive boost for your targeted keywords if you start using hash tags in your tweets.

 

I hope you've enjoyed this Twitter SEO tips article and, at the end of the day, Twitter can be a great opportunity to have fun, laugh, and learn a lot about search engine optimization.  It was once regarded as the weapon of choice for Search Engine Optimization specialists and is still highly relevant as far as many SEO specialists are concerned.

 

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